PGA Championship

PGA of America Joins AGA’s Have A Game Plan.® Bet Responsibly.™ Campaign

May 8, 2024




May 8, 2024


Washington,D.C. – The PGA of America is partnering with the American Gaming Association’s (AGA) Have A Game Plan.® Bet Responsibly.™ publicservice campaign to promote responsible sports wagering.

Announced ahead of the 2024 PGA Championship—May 16-19 at Valhalla GolfClub in Louisville, KY—the partnership will feature co-branded responsiblegaming content, educational materials and strategic activations across PGA ofAmerica’s digital and social platforms.

“As the PGA of America welcomes ESPN BET as the Official Sports BettingSponsor of      the 106th PGAChampionship, it is core to our values to ensure golf fans have the right toolsin their bag to bet responsibly,” said PGA of America Chief Commercial OfficerJeff Price. “Activating AGA’s Have A Game Plan campaign during this year’s PGAChampionship and beyond will be an integral part of our strategy as interest ingolf wagering grows.”

Launched in 2019, HaveA Game Plan brings legal gaming operators, sports teams, leagues, mediacompanies and other organizations together around a common consumer educationmessage, focusing on the core principles of responsible wagering:

·     Set a budget and stick to it.

·     Keep it social—sports betting is aform of entertainment for adults.

·     Know the odds.

·     Play with legal, regulatedoperators.

“We look forward to our partnership with the PGA of America amplifying Have A Game Plan’s principles with golf enthusiasts and bettorsacross the country,” said AGA Senior Vice President of Strategic CommunicationsJoe Maloney. “Together, we’re driving the message home: set a budget, stick toit, and wager responsibly.”

Other league Have A Game Plan partnersinclude the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA. For more informationabout the Have A Game Plan initiativeand resources on responsible gambling, visit

About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.

About theAGA

As the national trade group representing the U.S. casinoindustry, the AmericanGaming Association (AGA) fosters a policy andbusiness environment where legal, regulated gaming thrives. The AGA’s diversemembership of commercial and tribal casino operators, sports betting andiGaming companies, gaming suppliers, and more lead the $329 billion industryand support 1.8 million jobs across the country.