PGA Media Center

Golf Health & Wellness Take the Spotlight of the New FIT to W.I.N. Pavilion at the 2013 PGA Merchandise Show

The pavilion will feature presentations by industry health, fitness and teaching experts, plus vendor products and services.

FIT to W.I.N. Pavilion is sponsored by Titleist Performance Institute

PALM BEACH GARDENS, Fla. – The PGA Merchandise Show's new FIT to W.I.N. pavilion, sponsored by the Titleist Performance Institute, boasts a full schedule of presentations and more than 60 vendors promoting the health benefits of golf and products that aid in increasing performance, during the 60th PGA Merchandise Show, Jan. 24-26, in Orlando, Fla.

The FIT to W.I.N. (wellness-instruction-nutrition) pavilion is located on the Show Floor near the PGA Show Indoor Demo Days at the massive Equipment Test Center and features daily presentations by industry health, fitness and teaching experts, plus vendors offering products and services in the categories of instruction, fitness, teaching and training aids, health, nutrition and wellness products. The FIT to W.I.N. pavilion is one of several interactive Show Floor destinations among exciting exhibits by more than 1,000 top golf companies and brands at the PGA Merchandise Show in the Orange County Convention Center.

"Underscoring the trend of golf fitness as a growing segment within our industry, the FIT to W.I.N. pavilion has been well-received from the start by industry health and wellness experts and related vendors," said PGA Worldwide Golf Exhibitions Senior Vice President Ed Several. "The support from Titleist Performance Institute offers a level of expertise in this area that is respected throughout our industry and provides PGA Merchandise Show attendees with unprecedented access to the best minds and companies in golf health, wellness and performance."

"TPI is very excited to be part of the all-new FIT to W.I.N. pavilion at the PGA Merchandise Show," said TPI Co-founder and PGA Professional Dave Phillips. "The golf fitness industry is one of the fastest growing segments in golf today as more and more golfers are realizing the benefits of having an understanding of golf-specific fitness, nutrition and wellness. We look forward to partnering with the PGA Merchandise Show to showcase some of the latest happenings in the golf fitness industry today."

FIT to W.I.N. Presentation Schedule

Thursday, Jan. 24	Friday, Jan. 25
10:00 a.m. ~ Surviving the Golf Swing By Dave Phillips, PGA, and Dr. Greg Rose, founders of the Titleist Performance Institute, and hosts of "Golf Fitness Academy," in its 8th season on the Golf Channel and broadcast in 77 countries.	10:00 a.m. ~ How to Fuel Your Body for Life and Golf By K.C. Craichy, founder & CEO of Living Fuel, the leader in Superfood Nutrition and best-selling author of Super Health - 7 Golden Keys to Unlock Lifelong Vitality.
11:00 a.m. ~ Body Swing Connection By Lance Gill, head athletic trainer at the Titleist Performance Institute	11:00 a.m. ~ Training Junior Golfers to be Athletes By Milo Bryant, director of the TPI Junior Performance Centers
1:00 p.m. ~ Women’s/Tour Fitness By Andrea Doddato, fitness trainer during the past 12 years for more than 45 tour players including Yani Tseng, Na Yeon Choi, Brittany Lincicome and Brian Davis.	1:00 p.m. ~ Fitness over 50 By Sean Cochran, author of Fitness over 50 and strength and conditioning coach to champions from all major tours.
2:00 p.m. ~ SuperFlex® Band Golf Training System By Dave Herman, leading authority in resistance band training; founder of SuperFlex® Bands; and developer of the SuperFlex for Golf fitness training system used by players such as Ernie Els, Trevor Immelman, Gary Woodland, Sandra Gal, Se Ri Pak, Suzann Pettersen and Sun Young Yoo.	2:00 p.m. ~ Maximize Your Power for Golf By Dr. Greg Rose, co-founder of the Titleist Performance Institute; sought-after speaker for his understanding of biomechanics of the golf swing and the human body.
	Saturday, Jan. 26
	11:00 a.m. ~ Dynamic Warm Up By Jason Glass, one of Canada's top golf strength & conditioning specialist; owner/operator of Kinetica Golf Performance, specializing in golf biomechanics, physical assessments and functional strength training.

About the 60th PGA Merchandise Show
The 60th PGA Merchandise Show, held Jan. 24-26, 2013, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world's largest professional golf testing event, will be held on Wednesday, Jan. 23, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2013 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m.-6:00 p.m. on Jan. 24-25; and 8:30 a.m.-3:00 p.m. on Jan. 26. For more information, visit pgashow.com.

About the Titleist Performance Institute
The Titleist Performance Institute, cofounded and created in 2003 by Dave Phillips, PGA, and Dr. Greg Rose to provide golfers with the ultimate golf learning experience, is one of the most technologically advanced golf evaluation facilities in existence focusing on swing efficiency, conditioning, and custom equipment fitting. It combines industry leading experts, state of the art technology, and world class facilities to enhance the performance and physical well-being of golfers of all skill levels. Titleist, Titleist Performance Institute and MyTPI are trademarks owned by Acushnet Company. All other trademarks are property of their respective owners.

Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA of America: Jamie Carbone, (561) 624-8446, jcarbone@pgahq.com