World's largest industry demo event features exclusive outdoor testing of new equipment, PLUS Haney, Breed and Malaska conduct new instructional workshops

PALM BEACH GARDENS, Fla. – The 11th PGA Merchandise Show Outdoor Demo Day will provide an exclusive opportunity to see and test the latest in technology advancements by more than 100 participating golf equipment, accessory and training aid manufacturers on Wednesday, January 23, 2013, at the Orange County National Golf Center and Lodge, just outside of Orlando, Fla. In 2013, the industry's largest outdoor equipment testing event shares the spotlight with the game's top teachers ~ PGA Professionals Hank Haney, Michael Breed and Mike Malaska ~ who will present two high-level instructional workshops (separate registration required).

"In the past 10 years, the PGA Show Outdoor Demo Day has easily become one of the most anticipated and well-attended PGA Merchandise Show programs during Show week," said PGA Golf Exhibitions Vice President John McGeary. "The combination of exclusive hands-on testing of new equipment and products in a great outdoor environment provides PGA Professionals and golf retailers the opportunity to forecast the hottest merchandise that will drive golf retail sales in the upcoming season. New in 2013 is the chance for PGA Professionals to also build their teaching business from the insights of some of the most respected teachers in golf instruction."

The 11th PGA Show Outdoor Demo Day, presented by PGA Golf Exhibitions and PGA Magazine, is open exclusively to registered PGA Professionals and golf retailers attending the PGA Merchandise Show at no cost. The Demo Day Instructional Workshops are a new addition to the overall PGA Education offerings at the PGA Merchandise Show. Separate paid registration is required for the workshops at pgashow.com and available on a first-come, first-served basis due to a limited capacity venue. Detailed information on the PGA Show Outdoor Demo Day is available at pgashow.com.

Instructional Workshops at the PGA Show Outdoor Demo Day

Hank Haney ~ Michael Breed ~ Mike Malaska
Three of the industry's leading golf instructors ~ PGA Professionals Hank Haney, Michael Breed and Mike Malaska ~ will provide insight into becoming a world class teacher, instructor, and coach to today's golfers. Hands-on skill instruction will be provided in two three-hour sessions at the teaching pavilion of the Orange County National Golf Center, on Wednesday, Jan. 23, during the PGA Show Outdoor Demo Day. PGA Professionals receive 3 PGA Education MSR Credits per session. Registration is available at www.pgashow.com on a first-come, first-served basis due to a limited capacity venue.

Savings on pricing for early registration through Dec. 3, 2012, are available. The workshop registration fee is $325 through Dec. 3, 2012; $350 after Dec. 3 and when combined with other educational offerings the workshop registration fee is $300.

11th PGA Show Outdoor Demo Day
The PGA Merchandise Show Outdoor Demo Day, exclusive to PGA Professionals, golf retailers and media, will feature more than 100 top golf equipment, training aids, performance wear and golf accessory companies within 200+ hitting bays, practice greens, a New Product Preview area and the vendor village of the 42-acre practice facility of Orange County National Golf Center and Lodge (OCN) in Winter Garden, Fla.

Participating Companies as of November 6, 2012, are:

Thousands of PGA Professionals, retailers and media traditionally attend the PGA Merchandise Show Outdoor Demo Day's packed schedule of manufacturer special events and demonstrations, plus PGA Tour and LPGA player appearances. The PGA Merchandise Show Outdoor Demo Day is open exclusively to PGA Professionals and media from 9:00 a.m. to noon with golf industry professionals joining the event until closing at 5:00 p.m. Special events details will be updated regularly at pgashow.com.

Shuttles will run from Orange County Convention Center (OCCC) to OCN every 20 minutes beginning at 8:00 a.m. through 5:00 p.m. Shuttle transportation is strongly encouraged as parking is restricted. Vehicles without a parking pass will be directed to the auxiliary parking lot located ½ mile away from Orange County National Golf Center with continuous shuttle service throughout the day to OCN. The last shuttle buses departing OCN for the parking field and OCCC will be at 6:00 p.m.

The PGA Merchandise Show Outdoor Demo Day is organized by PGA Golf Exhibitions and PGA Magazine and presented by United Rentals. Pukka Headwear is the hat sponsor, Champ is the tee sponsor; and Yamaha is the golf car sponsor. 5-Hour Energy, FlightScope and Oakley are the registration tent sponsors.

PGA Professionals will receive four MSR credits for participating in Outdoor Demo Day. Participating companies will be updated regularly at pgashow.com.

About the 60th PGA Merchandise Show
The 60th PGA Merchandise Show, held Jan. 24-26, 2013, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world's largest professional golf testing event, will be held on Wednesday, Jan. 23, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2013 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m.-6:00 p.m. on Jan. 24-25; and 8:30 a.m.-3:00 p.m. on Jan. 26. For more information, visit pgashow.com.

Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA of America: Jamie Carbone, (561) 624-8446, jcarbone@pgahq.com