|PGA Expo Swings Into Action, Concludes Tomorrow in Las Vegas|
|The 2012 PGA Expo began with a ceremonial first swing to welcome thousands of PGA Professionals, buyers and industry leaders to the Venetian Resort Hotel Casino in Las Vegas.|
LAS VEGAS, Nev. – The 2012 PGA Expo began this morning with a ceremonial first swing by Hank Haney to welcome thousands of PGA Professionals, buyers and industry leaders at the Venetian Resort Hotel Casino in the heart of the famed Las Vegas Strip.
The Venetian Ballroom was quickly transformed into a marketplace bustling with business as 200-plus leading golf companies and brands showed off their latest apparel, golf equipment and accessory lines. New merchandise, industry presentations, educational seminars and networking events highlighted the first day of the 28th PGA Expo, which concludes Wednesday, Aug. 22, from 9 a.m. to 3 p.m.
Renowned golf instructor Hank Haney, ranked annually as one of the finest instructors in the world having coached more than 200 touring professionals, drew a standing-room-only crowd on the PGA Expo Main Stage Tuesday to help tee off the first full day of exhibitions and presentations.
Immediately following the keynote program, Golf Digest Fashion Director Marty Hackel and Win McMurry, Golf Channel reporter and resident fashion expert, took to the stage to engage the industry's top fashion designers in a discussion on the latest trends impacting golf and lifestyle apparel an the developing opportunities for cross merchandising among resort, golf and lifestyle retailers. The panel featured John Ashworth of LinkSoul; Billy Draddy of Fairway & Greene/Zero Restriction; Mike Rowley of Straight Down; Ralph Dunning of Dunning Golf and Linda Hipp of LIJA.
Several companies used the 2012 PGA Expo to launch new products and introduce new lines to the thousands of attendees on Tuesday. FootJoy is continuing to introduce fresh new apparel lines since their successful showing at the 2012 PGA Merchandise Show. "Earlier this year we introduced our full line of apparel to a tremendous industry response," said Steve Coan, trade marketing manager of FootJoy. "We're happy to be back at the PGA Expo here in Las Vegas to meet with influential PGA buyers and show off our color stories for Spring 2013. Attendance looks great and we're excited to see buyers and exhibitors back here supporting it."
On Monday, Aug. 20, The 2012 PGA Expo began with new instruction workshops presented by Eric Alpenfels, PGA, followed by a lively night of product testing at the annual PGA Expo Demo Night at the Callaway Golf Center, just off the Las Vegas Strip. PGA Professionals, buyers and industry professionals were able to field test the newest equipment, training aids and accessories first hand at the Center's driving range, putting and chipping greens. The Center's Divine Nine, a nine-hole lighted par-3 course, was the site of a social golf outing.
"The PGA Expo Demo Night is a perfect chance for PGA Professionals to test the new Anser adjustable driver and learn more about our new clubfitting technologies," said Pete Samuels, director of communications for PING Golf. "Supporting The PGA and its members has always been important to PING and it simply makes sense to showcase our latest products and foster partnerships with PGA Professionals who gather here at the PGA Expo. We look forward to a busy two days on the Show floor after they have had a chance to experience our products on the range here tonight."
Edel Golf, one of the Demo Night sponsors, is launching a new series of DeVincenzo and Torque Balanced putters, along with their lines of wedges and handmade irons, at the 2012 PGA Expo. "We had a great launch of our new wedges and irons in Orlando at the PGA Merchandise Show and are excited to return to the PGA Expo this week to introduce our new line of putters," remarked Bobby Dean, vice president of operations with Edel Golf. "With the way this event has grown over the past few years, we anticipate seeing many West Coast buyers that we do not typically see in Orlando."
Nearly 40 manufacturers provided product testing opportunities at the Center's two-tiered 113-stall lighted driving range, plus the putting and chipping greens.
Just prior to Demo Night, Alpenfels, PGA Director of the Pinehurst Golf Academy and Golf Instruction at Pinehurst Resort, shared techniques to develop skills and participation of junior and women golfers during two high-impact instruction workshops. "Anything we can do as PGA Professionals to help make golf more enjoyable is really what this workshop and Golf 2.0 is all about. It's important for us to come together and talk about effective practice routines and swing cues along with the influence of the club face and club path and how these, among other actions, can really change how players experience the fun of golf."
"Eric's program was a great addition to Demo Night because we were able to interact, ask questions and learn how young players react to different instruction keys. Demo Night in Vegas is always full of new things and this workshop was a great way to get it started this year," said PGA Professional Mark Adcock of Grandview Golf Course in Sun City, Ariz.
United Rentals, the Official Equipment Rental Partner of The PGA of America, was the presenting sponsor of PGA Expo Demo Night. Pukka Headwear, Champ and Edel Golf also were official event sponsors.
The 2012 PGA Expo concludes Wednesday, Aug. 22. Mental performance coach Jim Fannin will present the industry keynote address "Golf 2.0 Success" at 9:00 a.m. with multiple education seminars, demonstrations and special events taking place before the formal conclusion at 3:00 p.m. Follow the action of the PGA Expo at PGA.com and learn more about the event at PGAExpo.com.
The PGA Expo and PGA Merchandise Show are organized in partnership with The PGA of America.