PALM BEACH GARDENS, Fla. – Eric Alpenfels, PGA, will present two, new high-impact instruction workshops at the 2012 PGA Expo on Monday, Aug. 20, 4:00-6:00 p.m., just prior to the PGA Expo Demo Night at the Callaway Golf Center, located just off the Las Vegas Strip. A widely-recognized PGA teaching professional and director of the Pinehurst Golf Academy and instruction at Pinehurst Resort, Alpenfels will offer proven training techniques used to motivate, encourage and develop skills and participation of junior and women golfers in the workshops "The Players of Tomorrow" and "Connecting with Her."

"We are pleased to work with The PGA of America and Eric Alpenfels to offer these exciting new instruction workshops under the umbrella of the industry-wide Golf 2.0 program," said PGA Worldwide Golf Exhibitions Industry Vice President John McGeary. "The workshops are a valuable addition to a full menu of PGA Expo resources and specifically designed to help PGA Professionals build membership and drive revenue."

Complimentary transportation will be provided to the new instruction workshops from the host exhibition venue, the Venetian Resort Hotel Casino, and the workshops will be given under cover at the Callaway Golf Center with complimentary beverages and additional professional networking opportunities provided. The annual PGA Expo Demo Night begins immediately following the final workshop where PGA Professionals and golf buyers will be able to field test the latest equipment, training aids and accessories first hand, 6:00–9:00 p.m., at the Center's two-tiered 113-stall, lighted driving range, plus the putting and chipping greens.

Registration is limited to first 75 professionals and will be $75 for both workshops, or $50.00 for attendees registering for a full PGA Expo Education Conference pass. Two MSR credits may be earned by PGA Professionals for participating in the instruction workshops. Register at pgaexpo.com/instructionworkshop.

Featured Instructor: Eric Alpenfels, PGA
Eric Alpenfels is the director of the Pinehurst Golf Academy and golf instruction at Pinehurst Resort. He is a Class "A" member of the PGA of America and has been part of the Pinehurst family since 1985. His expertise has earned him recognition from Golf Magazine as one of the "Top 100 Teachers in America," Golf Digest as one of "America's 50 Greatest Teachers" and U.S. Kids Golf as one of the "Top 50 Teachers for Kids." Eric's activities beyond the fairways of Pinehurst are extensive, and include speaking engagements, contributions to industry publications and participation as an Adjunct Facility of the PGA of America Education Department. In partnership with Dr. Bob Christina, The Golf Academy is conducting research to pioneer the development of new practice techniques and innovative drills. He recently co-authored "Instinct Putting" with Dr. Bob Christina and Dr. Cary Heath.

About the PGA Expo
For more than 20 years, golf industry leaders have come to the PGA Expo in the second-half of the golf season to source new merchandise and vendors, test the latest equipment and training aids, learn new teaching and business methods from proven industry experts and network among peers and industry executives.

In 2012, PGA Professionals and buyers will be able to field test the latest equipment, training aids and accessories first hand during the PGA Expo Demo Night, Aug. 20, 6:00–9:00 p.m., at the Callaway Golf Center, just off the Las Vegas Strip.

More than 250 golf companies and brands will present and demonstrate their latest merchandise in upscale, exhibit displays in the Venetian Ballroom on Tuesday, Aug. 21, 9:00 a.m.–5:00 p.m., and on Wednesday, Aug. 22, 9:00 a.m.–3:00 p.m. Attendees can test equipment on the show floor at the expanded Golf Performance & Training Center; uncover the newest merchandise at the New Product Zone; and network with colleagues among displays of the latest golf fashion lines in the new attendee networking lounge. Each morning begins with a new keynote industry presentation and attendees can participate in a comprehensive education conference. Additionally, the popular PGA Expo Industry Reception will be held Tuesday, Aug. 21, at the Lagasse Stadium in the Palazzo Las Vegas Resort.

The PGA Expo is held at the Venetian Resort Hotel Casino in the heart of the apparel industry's "Fashion Week" and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events. It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2012 PGA Expo in Las Vegas online at pgaexpo.com.

CONTACT INFORMATION:
PGA Expo: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA of America: Jamie Carbone, (561) 624-8446, jcarbone@pgahq.com

The PGA Expo and PGA Merchandise Show are organized in partnership with The PGA of America.

*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Expo, or Reed Exhibitions. PGA Expo® is a registered trademark owned by The PGA of America.